Please reach us at melmsgard@gmail.com if you cannot find an answer to your question.
Thank you for your interest in being a part of the first ever Melmsgard Equine Expo on September 19th, 2026. We are so excited about this event and to be able to bring the equine world together here in Logan County, Kentucky. Our goal is to be able to educate, promote, and reach old and new horse enthusiasts alike. We are hoping we can spread the word about multiple different equine businesses along with local vendors. Below are some FAQ. We have updated this info sheet since we have decided to move to a larger, more central location which will give us the opportunity to host more vendors and attendees.
We have changed our location from our farm to the Logan County Extension Arena in Russellville. This will give us more parking, bigger vendor space, as well as some great stadium seating for our demos. The address for the arena is:
255 John Paul Road, Russellville, KY 42276
We are projecting 250–500 attendees for our first-year expo. This estimate is based on outreach to boarding barns, trainers, riding clubs, equine businesses, and horse owners across six surrounding counties in Kentucky and Tennessee, combined with paid Facebook advertising and organic promotion through our network and partners. We will also reach out to local newspapers to see if they can write an article about the expo.
Who is the primary target audience?
Our primary audience includes horse owners, riders (English and Western), trainers, barn owners, and equine professionals, as well as horse-loving families and spectators. The expo is designed to attract buyers and engaged horse owners, not just casual attendees. We will have tables for local saddle clubs, 4-H clubs, as well as boarding barns, and trainers so that they can promote their equine businesses.
Where will vendor booths be located?
Vendor booths will be placed in high-traffic areas around the arena and common gathering spaces. Concessions and restrooms will be easily accessible from vendor areas. Booth placement will include both indoor and outdoor spaces, depending on vendor needs and availability.
Are vendors allowed to bring their own setup materials?
Yes. Vendors may bring their own tables, racks, backdrops, banners, and vertical displays, provided they fit within their assigned space and do not block walkways or neighboring booths.
Will sponsors receive preferential placement?
Yes. Sponsors receive priority placement based on sponsorship tier, with higher tiers placed in premium, high-visibility locations.
Does a sponsorship table count as a vendor table?
Sponsorship tables do include vendor space at most tiers. No additional vendor fee is required unless additional booth space is requested.
We will make a pre-order for T-shirts as well as selling them at the expo. Our goal is to have at least 100 printed at the expo and have a pre-sale of at least 50. Sponsor logos will be on the back of the shirt and placed depending on logo shape and tier of sponsorship. If shirts are not sold out during the expo we will keep selling them at cost after the event until they are sold out.
What time is vendor load-in and setup?
Vendor load-in and setup times will begin at 6:30 the morning of the event.
Can vendors drive vehicles directly to their booth for unloading?
Yes, most vendors will be able to drive up for unloading, then move vehicles to designated parking areas once setup is complete.
Are there restrictions on products vendors may sell?
There are no restrictions, however we would like to see products that are equine-related, farm, western, equine-adjacent and appropriate for a family-friendly event.
Will there be vendor or sponsor category exclusivity?
The goal is to not have too many duplicate vendors at this event. Some products might be similar, but we are trying not to have too many multiple vendors of a certain genre. However, since we are moving to a larger facility, we will be able to include more vendors. We will invite several different feed reps, body work reps, clothing reps, as well as craft vendors.
What is the contingency plan for severe weather?
The expo will proceed rain or shine. If the day calls for severe weather, we will reevaluate.
Is there a rain date or refund policy?
As of right now there is no rain date. Refunds are not guaranteed, but if the event is canceled, we will make reasonable efforts to reschedule or provide alternative sponsor recognition.
How will sponsors be promoted?
Sponsors will be promoted through:
Are sponsors tagged or highlighted on social media?
Yes. Sponsors will be tagged and highlighted before and after the event, with frequency determined by sponsorship tier. We try to make daily posts on our fb page @melmsgardequineexpo where we highlight vendors, sponsors, horses for sale, and demos. We will add products that each vendor and sponsor have for sale throughout the year until the day of the expo. Our goal with this expo is to highlight all our local equine businesses.
Will there be on-site recognition?
Yes. This includes announcements, signage, banners, and program mentions, depending on sponsorship level.
Banners & Signage
Where are sponsor banners displayed?
Banner placement is determined by tier and may include arenas, barns, entry points, or vendor areas.
Who provides the banners?
Sponsors are responsible for providing their own banners unless otherwise specified in their sponsorship package.
Are there size or material restrictions?
Yes. Banner size and material guidelines will be provided to ensure safety and consistency.
Is the directory printed or digital?
The directory will be digital, but there will also be a printed page of all vendors and sponsors.
How many people will access the directory?
We project the directory to reach 10,000+ people, including post-event sharing. After the expo we will promote the directory at all the local fb groups, barns, competitions, etc.
Are sponsors featured or searchable?
Yes. Sponsors will be featured and searchable by category, making it easy for attendees to find relevant businesses.
The expo will feature demonstrations such as:
Additional clinicians and demos will be announced and promoted as they are confirmed.
Is there a written agreement?
Yes. We provide written vendor and sponsorship agreements outlining expectations, benefits, and policies.
What is the cancellation policy?
Details are outlined in the agreement. Generally, fees are non-refundable once promotional benefits have been delivered.
Is liability insurance required?
Vendors are responsible for their own liability coverage if required for their business. The event host is not responsible for loss, theft, or damage to vendor or sponsor property.
Each vendor is asked to donate one door prize for the events entry ticket drawing
Regular Vendor Booth – $50
Enhanced Vendor Booth – $75–$100
Saddle Clubs / 4-H / Nonprofits – $20
Businesses do not need to attend the expo to be listed in the directory.
✔ Category-based listings
✔ Promoted to a projected 10,000+ viewers
✔ Shared through website, Facebook, and partner networks
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